The programme was launched at a press conference held on the premises of the University on 22nd March 2019.
The School of Business (SOB) at the Assam Kaziranga University has launched its brand-new MBA Programme in Event Management, the first-of-its-kind campus-based 2-year programme, to be conducted in association with the renowned Bangalore-based event management institute team.i.
The programme was launched at a press conference held on the premises of the University on 22nd March 2019 by the Pro-Chancellor of Kaziranga University Basant Khetan, Vice Chancellor Dr. P.K. Mishra and Director, Ms. Rainy Khetan, in the presence of Mr. Harisha Prabhu, Director and Vice President of DNA Entertainment Pvt. Ltd, Mr. Arvind Jyot Sabhaney, CEO team.i – The Entertainment and Media Institute and Prof. Srinivas Govindarajan, Founder – Vertical Limits and visiting professor at the Kaziranga University School of Business.
team.i – The Entertainment and Media Institute, has provided event management education to over 2000 successful event managers over the years. With a 7-acre campus, team i is the only dedicated academic event management campus in the country. The institute has tied-up with DNA Entertainment Pvt. Ltd. to bring in real-world capabilities to the field that will now be available to students of the North-East at Kaziranga University.
DNA Entertainment Pvt. Ltd. is a pioneering and prestigious international event management company that has been managing some of the best-known events like the Indian Premier League, Pro-Kabbadi League, Indian Super League and has the distinct honour of having handled some of the most high-profile events in the industry.
These associations therefore permit the delivery of a course that provides a holistic understanding of event management. Speaking at the conference, Director & VP, DNA Entertainment, Mr. Harisha Prabhu commented on the launch of this programme saying “The Indian event management industry has a dearth of qualified event managers, and to make up for the demand – industry-aligned programmes such as this is the need of the hour”.
With classes scheduled to start in the autumn semester of 2019, the MBA in Event Management programme will be the eighth highly specialized MBA programme offered by Kaziranga University, the others being MBA in Hospital Administration, Logistics & Supply Chain Management, Banking & Financial Services, Business Entrepreneurship & Management, Tourism Management, Construction & Urban Infrastructure Management and MBA (General) with specializations in HR, Marketing, Operations and Finance.
Dr. P.K Mishra, Vice Chancellor, Kaziranga University commented on the growth of the Event Management industry in India at the launch of the course. “In recent years, higher education has become more dynamic in nature and the launching of MBA Event Management is much more appropriate as a formal MBA programme to equip aspiring students with required skill and the University certificate in the field of Event Management keeping in with the global demand.”
At the occasion, Prof. Srinivas Govindrajan, Founder, Vertical Limits and Visiting Professor at the Kaziranga University School of Business, also stated that the event management industry in India is witnessing unprecedented growth, and it is of vital importance that specialized MBA programmes such as this are offered to young students and professionals to equip them for the industry.
The course, designed and delivered in association with team.i, will provide students with immense exposure and knowledge of the industry through a curriculum that meets international standards. The aim of the programme is to prepare professionals with a sound foundation in core subjects, with proficiency in theoretical knowledge, touching on marketing, media, events and finance and also ensuring the acquisition of a hands-on experience with some of the best in the event industry.
Students pursuing this programme will be required to undertake the second year at Bangalore where they will undergo industry internships in prominent event management agencies such as DNA, Phase 1 Events & Entertainment, Acme Events & Expo, Wizcraft and the like, learning from the best in the business.
The launch of this MBA programme comes at an opportune moment where the event management industry in India is predicted to cross the INR 10,000 crore mark by 2020-21. With the key growth drivers of event management, such as digital activation, sports leagues, corporate events and increased government marketing initiatives coming to the North East, this programme at Kaziranga University aims at sending out skilled professionals into the sector. With such industry-aligned programmes, Kaziranga University is well on its way to achieving its mission of bringing global educational standards into North East India and promoting holistic development of the region.